The Hello Kitty brand was created in 1974 and has since become a globally known trademark. Hello Kitty has become a fashion diva and pop culture icon, and the best known of many fictional characters.
When Hello Kitty celebrated her 30th Anniversary in 2004, Sanrio - the creator of the brand -donated over $150,000 to UNICEF girls' education programmes to embark on an advocacy programme, educating fans about gender-based discrimination in developing-world schooling. This was actually the third time Hello Kitty and UNICEF have joined forces; the first was with the United States in 1984 and then with Japan in 1994.
Hello Kitty is now a 'Special Friend of Children' for UNICEF International. From 2010 the UK UNICEF and Hello Kitty "promise to help enable the worlds children the right to childhood". In May 2008, Japan named Hello Kitty the ambassador of Japanese tourism in China and Hong Kong, two places where the character is exceptionally popular among children and young women. This marked the first time Japan's tourism ministry had appointed a fictional character to the role.
The brand has generated over $6 billion in annual retail sales globally with Hello Kitty outselling High School Musical by 10% at its peak in M&S confectionary.
1st November 2009 represented the 35th anniversary of the Hello Kitty brand. The Hello Kitty Mac, launched in March 2009, had a 60% sell through in the first week, whilst the brand receives exposure in a range of offline media including Vogue, Grazia, Elle, Marie Claire, Look, Closer and Heat magazine.
The success and diversity of the Hello Kitty range makes it a popular product for many retailers across the world. It can be difficult and time consuming finding the ideal company to purchase your Hello Kitty products wholesale. If you are a retailer and wish to stock this popular product in your shop there are some reliable UK wholesale providers.
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