Sanrio Bag

When Hello Kitty first appeared in 1974 she did not even have a name. Hello Kitty was this cute little cat that was almost always shown simply sitting down with a little red boy over her left ear. Hello Kitty was adorable, and because of that, Hello Kitty became an instant celebrity in Japan appearing on small coin purses and other items for young girls. In 1975 she became officially known as Hello Kitty. At this time Sanrio became the company responsible for distributing Hello Kitty to the world. Sanrio made Hello Kitty stand up, then the had her sit in a plane, and from there the poses and props just kept growing. Hello Kitty fans of all ages were happily buying up all sorts of Hello Kitty products. Today, Hello Kitty is a fashion diva and feline of cute sold in 40 countries with her face on 20,000 different products.

In addition, Hello Kitty's circle of family and friends started growing as well. Hello Kitty has a sister, Mimi. Hello Kitty has a lot of friends. She has a boyfriend named Dear Daniel. She also has Cathy, Cinnamoroll, Chococat, ChiChai Monchan, Chibimaru, Badtz Maru, Deery Lou, Tippy the Bear, Jodie the Dog, Tiny Chum the Bear, Joey the Mouse, Tim and Tammy the Monkeys, Rory the Squirrel, Tracey the Racoon, Mori the Seal, Fifi the Sheep, and her own pet Charmmy Kitty.

Hello Kitty has a unique ability to mesmerize girls of all ages. Hello Kitty is silent, but a strong role model for young girls, in that she has done just about whatever she wants. She is a nurse, an angel, a doctor, and a pilot. Hello Kitty has been a fashion icon for over 30 years and shows no sign of slowing down. Invite Hello Kitty and her friends to make your party plans special.

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If you've never heard, seen or worn "Hello Kitty," you may have been living in a cave over the past decade. Hello Kitty has become an international fashion and marketing phenomena, spanning every continent and breaking sales records in department stores around the world. But exactly who is this adorable, mouth-less "kitty" that has captured the hearts and minds of so many adoring fans?

Hello Kitty was originally created in the 1970's by Japanese company Sanrio, and is the company's most famous fictional character. The kitten-like animation was originally developed under the name "Kitty White," but this name was never used commercially. The character was first marketed in the United States and has been an unofficial ambassador for the charity, UNICEF since 1983.

The Hello Kitty brand became much more prominent during the late 90s when celebrities began adopting Hello Kitty fashion in their wardrobes, with Mariah Carey being one prominent example.

Today Hello Kitty Merchandise stocks the shelves of nearly all American department stores and the Hello Kitty character has even been featured in advertising campaigns buy retail giants like Target in the US. Products such as Hello Kitty bedding, the Hello Kitty wrist watch line, and the much sought-after Hello Kitty digital camera are just a few of the plethora of goods offered in a Hello Kitty version.

Among American celebrities sporting the Hello Kitty brand, Cameron Diaz, Carmen Electra, Heidi Klum, Christina Aguilera, Steven Tyler, Mandy Moore, and Raven Symoné lead the list. Paris and Nicky Hilton have also been photographed wearing the Hello Kitty brand, as has pop-singer Lisa Loeb, who is currently promoting the hot-pink "Hello Kitty guitar."

Females are by far the largest market for Hello Kitty products. And at times it seems their appetite for Hello Kitty products is insatiable. There's a new Hello Kitty Robot, for example, equipped with both face and voice recognition, and the ability to dance around while talking to its owner. And let's not forget the newly-released Hello Kitty debit card.

Nearly any product you can think of has (or soon will be) branded with the Hello Kitty logo. But what is really behind this worldwide obsession? What exactly is the appeal of Hello Kitty, especially to females?

Part of the answer could lie in the mystery of Hello Kitty's back-story. Kitty appears to be asexual and his/her character profile is kept vague -- this allows fans to attribute any characteristics they like onto Kitty, instilling the character with their own values, emotions and backgrounds.

Not only does Hello Kitty appear to have no distinguishable sexual characteristics, it also has no obvious ethnicity. Fans tend to "adopt" Hello Kitty into their own ethnicity, age group, likes and dislikes, and perhaps that's part of Kitty's charm.

As you would expect, Hello Kitty does have an official bio, but it appears vague almost to the point of being mysterious. In any case, the huge worldwide success of the character does not seem affected in the least by what we know about him/her.

As Kitty is fond of saying "You can never have too many friends." And with a world wide branding juggernaut that has made inroads in every major market across the globe, Hello Kitty will likely never have to worry about not having enough friends.

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Having never taken much interest in Hello Kitty (being over 40 and not a parent of young daughters, although details like that don't seem to stop die-hard Hello Kitty fans), I was astounded when I discovered the abundance of products available with the cheery Kitty's face on them.

"Born" in Japan in 1974 to proud parent Sanrio, Hello Kitty is a worldwide phenomenon embraced by girls and women of all ages. She made her first appearance in the US in 1976 and has been increasingly popular ever since. There have been books written about her, art exhibits, and even a Hello Kitty crop circle in England!

It certainly doesn't hurt Saniro's marketing efforts that plenty of celebrities are Hello Kitty fans. Miley Cyrus, Carmen Electra, Christina Aguilera, Kimora Lee Simmons, Lisa Loeb and, surprisingly, Steven Tyler (of Aerosmith) are just a few of many celebrities who have been spotted with Hello Kitty accessories. Kimora Lee Simmons has even designed an entire line of diamond-adorned jewelry and watches for Hello Kitty.

Some of the decidedly more grown-up products include: Car seat covers, rear-view mirrors, shaver sets, vacuum cleaners, champagne glasses, solar power chargers, flash drives, phones, mp3 players, toaster ovens, waffle makers, microwaves, perfume, hair dryers, a pink laptop adorned with Kitty's face in Swarovski crystals, a usb keyboard cleaner, the Hello Kitty Rebecca Minkoff leather bag ($600, but oh so cute!), Hello Kitty bras and thongs in various designs, the Hello Kitty Tarina Tarantino Gothic Lolita Garter (naughty Kitty!) and the Fender Hello Kitty Stratocaster guitar. I have also seen several photos online of Hello Kitty guns and rifles in various designs, but I don't think Sanrio is promoting or selling those...

In 2004, MasterCard featured a Hello Kitty debit card "to teach young girls how to shop and use a debit card". I don't know about you, but I never needed help to figure out how to shop, quite the opposite! It was a cute design though: bright orange with cheery flowers and Kitty herself on the way to the mall.

Kitty, in keeping with the times, recently launched her own online role-playing game (Hello Kitty Online) where, after you customize your character, you enter the Flower Kingdom and the fun begins. In this pastel land, you can plant and harvest crops, cook, pick fruit, own a house (and customize it), and get a pet or two. There are a few monsters to be defeated as well, so it's not all sunshine and lollipops, but once you've dealt with those, you can get back to socializing and selling those crops you harvested earlier.

It's clear that Hello Kitty is not going away anytime soon; in fact she seems to be getting increasingly popular all over the world. I for one am very happy about that. I think we can all use something so very positive, happy, nice and cute as a counterbalance to all the bad news we're faced with on a daily basis.

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